SALES CHANNEL

Developing diverse sales channels

Convenience Stores, Drug Stores

The first in Japan to sell cosmetics products in convenience stores

Long a challenger of conventions governing the cosmetics business, DHC has taken the revolutionary approach of selling its products in convenience stores. It has also expanded its sales network to include mass merchandisers, drug stores, and variety stores, earning a strong reputation for products in categories including skincare, makeup, men's skincare, and health foods while focusing on developing products suited to each sales channel.

Convenience Stores, Drug Stores

Stores

An expanding network of direct management stores across Japan where customers can view, sample, and purchase DHC products

DHC's direct management stores meet the needs of customers who want to try out products before buying. These stores provide the attentive service only direct management stores can deliver, with specialist advisors on hand to address concerns and questions about beauty and health. In its stores, DHC strives to create an atmosphere that feels comfortable and familiar to both first-time customers and long-time fans.
DHC has continued to expand its network of direct management stores since opening its first in 2003, creating an increasingly familiar real-world presence for a company whose mission is to support health and beauty.

DHC Direct Management Store

Stores

Mail Order

Providing today's customers with a full range of ordering methods

DHC gives its customers a full range of ordering options, each suited to specific needs and lifestyles. These include 24-hour toll-free telephone ordering with operator assistance, toll-free automated telephone ordering, and ordering by fax. In addition, the DHC Online Store accepts internet orders and provides extensive information on every aspect of DHC's products and services, including information on current promotions. DHC Online Store has proven popular with an ever-growing number of users.

Mail Order

DHC also sells products as "DHCCO͓X" (DHC overseas flagship store) at many cross-border EC in China.

  • DHC overseas flagship store

Innovative advertising and promotions

DHC designs and organizes its own unique brand of advertising and promotional activities, including television commercials, newspaper and magazine advertising, free samples, direct mail, and event sponsorships to maximize the profile of its products among prospective customers.

CM

Overseas

U.S.A.

Founded in 1995, DHC USA, Inc. launched mail-order skincare and makeup product sales in 1997. Today, it sells products through catalogs and online and provides dealer support services. In the U.S.A., DHC is becoming an increasingly popular brand known for its high-quality products.

DHC USA

CANADA

USA

Taiwan

Founded in 1995, DHC Taiwan, Inc. launched mail-order sales of cosmetics in 1999 and health foods in 2003. Today, with its expanding network of stores in Taiwan, DHC Taiwan is strengthening its brand recognition as a company known for products that promote health and beauty. In 2016, DHC Taiwan launched sales in the Hong Kong market.

DHC Taiwan

Taiwan

South Korea

Founded in 2002, DHC Korea, Inc. drew considerable attention when it launched sales of DHC Deep Cleansing Oil. In 2003, DHC Korea began selling health foods. The brand is preferred by many customers for its high quality, reasonable price, and heartfelt service, all of which have garnered a series of prestigious awards.

DHC Korea

South Korea

China

Founded in 2003, Shanghai DHC Commerce Co., Ltd. began mail-order sales in 2005. Since then, a skincare philosophy that emphasizes natural ingredients and high quality has drawn growing numbers of registered users. Starting with its first store in 2007, it also operates retail stores. In December 2014, the total number of stores, including dealers, surpassed 1,000 locations.

DHC Shanghai

China

UK

Opened in 2006, DHC UK, Ltd. launched mail-order skincare and makeup product sales in 2007. Today, it sells products online and provides dealer support services in the UK, France, Germany, Belgium, and the Netherlands. DHC is also gaining widespread recognition for its high-quality products.

DHC UK

DHC EU

UK

International distributors

DHC sells products through distributors around the world in cooperation and partnership with firms that have expertise in local markets. We are currently broadening the market for quality beauty and health products from Japan, chiefly in Southeast Asia.

[Date sales began]

Singapore / Watson's Personal Care Stores Pte. Ltd.
November 2009
Cambodia / M.I.J. Trading Co., Ltd.
March 2012
Thailand / Arata (Thailand) Co., Ltd.
April 2015
Vietnam / Belie Joint Stock Company
December 2017
Malaysia / AirAsia Berhad, Inc.
June 2018
Guatemala / Belleza Activa, Ltd.
July 2018
Georgia / LLC Ahiles
July 2019
Australia / Cosmax Prestige Brands, Ltd.
July 2019
Indonesia / PT Social Bella Indonesia, Ltd.
August 2019
United Arab Emirates / Bella Beauty FZE
October 2019
Russia / Invero Trading Co., Ltd.
February 2020

DHC Worldwide

International distributors