Company

Since its founding in 1972, DHC has combined state-of-the-art research in its unrelenting pursuit of quality in order to develop unique, socially acceptable products, while sincerely listening to the voices of our many customers.

In 1980, long before the focus on skin health and safety directed trends in the natural cosmetics industry, we introduced cosmetics based on natural ingredients that were both functional and gentle to the skin. In 1995, we added health foods, which married affordability with high quality, to our offerings. Then, mirroring a new social awareness of healthy longevity, we were among the first to set our sights on an era of 100-year lifespans. Our undisputed reputation as a leader in health and beauty is grounded in the loyalty and trust of our more than 16 million customers from all over Japan.

Beauty enriches the heart. We believe this enrichment comes from daily encounters with beauty, and we strive to deepen it by providing health and beauty products that are readily incorporated into daily life. We seek to enrich people’s lives, and we work hard every day to make this goal a reality.

Beauty has the power to move us. We’re confident that the passion expressed in our products can move people. We strive daily to be a company that contributes to a brighter, more harmonious world by delivering products that embody our vision and inspire the spirit.

We look forward to your continuing support as we take on the challenges ahead in this new phase of DHC’s evolution.