ABOUT DHC
Some 40 years* ago, when cosmetics produced with chemical and artificial ingredients were the order of the day, DHC was among the first companies to explore the healing powers and skin compatibility of natural ingredients. These efforts led to the development of DHC Olive Virgin Oil, a beauty essence made of 100% natural ingredients.
Since then, DHC has developed and delivered to customers a succession of natural cosmetics that emphasize gentleness to the skin and functional performance.
In the field of health foods, DHC became the leader in mail-order sales a mere seven years after entering the industry, an achievement we attribute to our approach of repeatedly challenging industry convention and delivering excellent value at reasonable prices. The major driving forces behind DHC's continued growth include a product lineup based on innovative ideas and exacting quality control.
*As of 2020
Since no one knows DHC products better than DHC itself, nearly all our processes are handled in house.
Research, product development, and quality control
DHC's laboratories undertake a broad range of basic research activities and seek to develop products with an emphasis on safety and efficacy. In this way, DHC is able to deliver products of the highest quality and consistency to its customers.
Production
DHC operates three company-owned plants in Japan. Each plant focuses on producing safe, reliable products based on DHC's strict quality standards and comprehensive quality control systems.
Package design
Attractive package design is invaluable because it serves as the public face of DHC's products. Our package design staff works closely with planning and research sections to design, name, and devise slogans for products that reflect DHC's unique vision of product design and planning.
Sales promotion and marketing
DHC engages in a wide range of promotional activities, including the publication of our famous newsletter-style catalogs as well as newspaper and television advertising, direct mail, and event sponsorships. DHC also pursues a wide range of other publicity activities to help consumers learn more about the company and our efforts to contribute to society.
Order handling and shipping
DHC provides customers tremendous flexibility when it comes to ordering products, including telephone orders with operator assistance, online orders, and even fax orders-anything to get products to customers quickly and reliably.
Follow-up service
Staffed by health and beauty professionals, DHC's helpdesk provides customer consultations and helpful responses to product inquiries.
Stores
DHC operates an expanding network of directly operated stores across Japan where customers can view, sample, and purchase the products that interest them most. DHC is also developing a diverse range of other sales channels, including convenience stores, drugstores, and major supermarkets.
