SALES CHANNEL
Long a challenger of conventions governing the cosmetics business, DHC has taken the revolutionary approach of selling its products in convenience stores. It has also expanded its sales network to include mass merchandisers, drug stores, and variety stores, earning a strong reputation for products in categories including skincare, makeup, men's skincare, and health foods while focusing on developing products suited to each sales channel.
DHC's direct management stores meet the needs of customers who want to try out products before buying. These stores provide the attentive service only direct management stores can deliver, with specialist advisors on hand to address concerns and questions about beauty and health. In its stores, DHC strives to create an atmosphere that feels comfortable and familiar to both first-time customers and long-time fans.
DHC has continued to expand its network of direct management stores since opening its first in 2003, creating an increasingly familiar real-world presence for a company whose mission is to support health and beauty.
DHC gives its customers a full range of ordering options, each suited to specific needs and lifestyles. These include 24-hour toll-free telephone ordering with operator assistance, toll-free automated telephone ordering, and ordering by fax. In addition, the DHC Online Store accepts internet orders and provides extensive information on every aspect of DHC's products and services, including information on current promotions. DHC Online Store has proven popular with an ever-growing number of users.
DHC also sells products as "DHC海外旗艦店" (DHC overseas flagship store) at many cross-border EC in China.
DHC designs and organizes its own unique brand of advertising and promotional activities, including television commercials, newspaper and magazine advertising, free samples, direct mail, and event sponsorships to maximize the profile of its products among prospective customers.
Founded in 1995, DHC USA, Inc. launched mail-order skincare and makeup product sales in 1997. Today, it sells products through catalogs and online and provides dealer support services. In the U.S.A., DHC is becoming an increasingly popular brand known for its high-quality products.
Founded in 1995, DHC Taiwan, Inc. launched mail-order sales of cosmetics in 1999 and health foods in 2003. Today, with its expanding network of stores in Taiwan, DHC Taiwan is strengthening its brand recognition as a company known for products that promote health and beauty. In 2016, DHC Taiwan launched sales in the Hong Kong market.
Founded in 2003, Shanghai DHC Commerce Co., Ltd. began mail-order sales in 2005. Since then, a skincare philosophy that emphasizes natural ingredients and high quality has drawn growing numbers of registered users. Starting with its first store in 2007, it also operates retail stores. In December 2014, the total number of stores, including dealers, surpassed 1,000 locations.
Opened in 2006, DHC UK, Ltd. launched mail-order skincare and makeup product sales in 2007. Today, it sells products online and provides dealer support services in the UK, France, Germany, Belgium, and the Netherlands. DHC is also gaining widespread recognition for its high-quality products.
DHC sells products through distributors around the world in cooperation and partnership with firms that have expertise in local markets. We are currently broadening the market for quality beauty and health products from Japan, chiefly in Southeast Asia.
